Qualified + 37 min

Meet Piper, Your AI SDR


What does generating pipeline look like when everything is automated and AI is doing the work? In this 30-minute virtual product reveal event, we answer that exact question and paint the vision for the future of pipeline generation.



0:00

Okay, hello everyone and welcome to our big qualified product reveal event.

0:05

Thank you for joining us.

0:06

We're so excited that you're all here with us today.

0:09

My name is Moira Rivera.

0:10

I'm the CMO here at Qualified and I am joined by the lovely Sarah McConnell VP

0:13

of demand

0:14

gen.

0:15

So let's get into it.

0:16

So Sarah, we have a ton of marketers here in the room with us today and we've

0:20

all talked

0:20

about kind of the couple of years we've had.

0:22

What's it like being a marketer right now?

0:24

It's been a crazy time to be a marketer.

0:26

I think we're all feeling that our teams are getting smaller.

0:29

Our budgets are getting smaller, but the one thing that does not get smaller is

0:32

our pipeline

0:33

targets.

0:34

That is still growing.

0:35

So the last couple of years, I think, is marketing leaders.

0:38

We've been really focused on efficiency.

0:40

How can we do more with what we have?

0:43

And while it's been crazy and difficult, there's also this really exciting time

0:47

with this emergence

0:48

of AI and we're trying to figure out how can we start to use AI to be better

0:52

marketers?

0:53

And that's exciting.

0:54

It's super exciting and I think as we look back at this last year in 2023, we

0:59

're all

0:59

getting our hands on AI technology.

1:01

We really leaned on AI to serve as our co-pilot.

1:04

So helping us be better at our jobs, helping us with our different tasks.

1:08

We just launched our co-pilot product the other week.

1:11

But what we're starting to see is this trend where AI can be a worker or an

1:14

agent that

1:15

runs on its own.

1:16

We've seen the emergence of things like an AI paralegal or an AI developer who

1:21

can be

1:21

completely autonomous.

1:23

What are your thoughts on this trend?

1:25

Well, of course I'm asking, how can we have AI for marketing?

1:28

What does that look like?

1:29

How does AI help marketing hit pipeline targets?

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That is the big question I'm asking myself.

1:33

That's the big question on everyone's mind and that's what we're going to talk

1:37

about

1:37

today.

1:38

So let's jump into it.

1:39

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1:59

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2:09

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2:19

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2:39

Hello everyone.

2:40

I'm Craig Swenzuru, founder and CEO of Qualified.

2:43

Here at Qualified, we're on a mission to help B2B companies generate more

2:47

pipeline.

2:47

Today, I'm incredibly excited to introduce major new product innovations

2:52

designed to help

2:53

CMOs generate more pipeline than ever before.

2:57

Before we dive in, let me give you a quick overview of today's launch event.

3:00

The entire program is going to run about 30 minutes.

3:02

I'll spend the first few minutes talking about the state of B2B marketing,

3:06

pipeline

3:06

generation, AI, and I'll unveil our major new product innovations.

3:11

Then I'll pass it over to our marketing leaders, Morin Serra, for a live mind-

3:15

blowing product

3:15

demo.

3:16

And then we'll finish up with our chief customer officer, Dan Darcy, talking

3:20

with our customers

3:21

to give their perspective on the news.

3:23

All right, let's jump in and talk about the current environment.

3:27

There's no question, it's certainly been a hard time to be a B2B marketing

3:31

leader.

3:32

And primarily that's because over the past 18 months, marketing budgets have

3:36

been cut,

3:37

marketing teams have gotten smaller, and SDR teams, the folks on the front

3:41

lines have

3:41

shrank.

3:42

B2B CMOs have really been put to the test because the one thing that hasn't

3:46

gotten smaller

3:47

are pipeline targets.

3:49

At the start of this year, we surveyed 500 B2B CMOs, and 88% of them said that

3:54

they have

3:55

bigger pipeline targets this year, and they have fewer resources.

3:59

And so what's that look like day to day?

4:02

Every CMO is staring at this.

4:04

It's a giant pipeline target.

4:06

It's usually a dashboard gauge in Salesforce, and you're asking yourself, am I

4:10

going to be

4:11

able to hit this target?

4:12

Or how am I going to hit this target with fewer people and fewer dollars in

4:17

last year?

4:18

And the delta between where you are quarterly date in your target is called a

4:22

pipeline gap.

4:24

And why is hitting your pipeline targets a never-ending challenge?

4:28

Why does it always feel like it's impossible to close this gap?

4:32

Because during good times, our CROs are higher and more AEs, and the pipe

4:35

targets increase.

4:37

And during difficult times, our budgets are cut, our people are cut, but the

4:40

targets remain

4:41

the same.

4:42

Does this sound familiar to you?

4:44

If so, you are not alone.

4:47

Every CMO and VP of DemandGen has this gap and feels this pain too.

4:52

In order to succeed in today's environment, CMOs have to think differently.

4:57

To hit our pipeline targets, we have to use new technologies to engage with

5:01

buyers in new

5:01

ways.

5:02

And of course, in 2024, we have to look to AI to change the way we work.

5:09

Where I live in San Francisco, we now have AI self-driving cars, and soon they

5:13

're going

5:14

to be in every city in America.

5:16

When you first see one of these self-driving cars, it is completely mind-bl

5:20

owing.

5:20

The car drives as perfectly as a human, and the people on the sidewalk, they

5:24

stare at awe

5:25

as the car goes by because there's no driver behind the steering wheel.

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The AI is driving the car.

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So I'm constantly thinking, if an AI car can drive me to the office in the

5:35

morning, and

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do it reliably, safely, and cost effectively, you have to wonder, what can AI

5:41

do for my business?

5:43

What can AI do for my marketing team?

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And it's not just basic marketing tasks like drafting a blog post or copy

5:49

writing.

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I'm sure you're all doing that already.

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But what about the bigger initiatives?

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How can AI help me close this gap?

5:56

How can AI help me hit my pipeline targets?

5:58

That's what we're here to talk about today.

6:01

Now, early last year when the AI tsunami arrived with Chad GPT, it qualified we

6:06

asked ourselves

6:06

a big question.

6:08

The question that has shaped the products we're announcing today and every

6:11

product that's

6:12

on our roadmap for this year, and that question is this.

6:16

What does generating pipeline look like in a world where everything is

6:20

automated and

6:21

AI is doing the work?

6:23

What does that world look like?

6:25

And the answer to that question is a new set of technologies built in an

6:29

entirely new way

6:30

designed to help marketing teams generate pipeline in this new world.

6:34

And we call it pipeline AI.

6:38

As you all know, for the last 15 years, the go-to pipe gen motion was rooted in

6:41

what we

6:41

call marketing automation.

6:44

Marketers use forms on their websites to collect leads, and then they hired

6:47

human SDRs

6:48

to follow up with those leads, usually with a back and forth email, just trying

6:51

to get

6:52

to a meeting.

6:53

But now in the AI era, the new marketing automation, the new pipe gen motion,

6:58

it's called pipeline

6:59

AI.

7:00

It's a new set of technologies designed for today's world, and it's all using

7:04

the power

7:05

of AI.

7:06

Here's what it looks like.

7:08

Qualified pipeline AI is an entire AI platform that connects your website with

7:13

all of your

7:13

revenue systems, on top of which we've built next gen products designed for

7:18

pipe gen.

7:19

Intelligent live chat with a built-in AI co-pilot, AI chatbots that are fully

7:24

trained by your

7:25

company, frictionless meeting scheduling on your website for VIP buyers,

7:30

dynamic, and

7:30

marketing offers to supercharge conversion, and AI predicted buying intense

7:34

signals that

7:35

tell you who's in market to buy.

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Pipeline AI is the pipe gen motion for the AI generation.

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Now in just a few moments, we're going to show you how all of these

7:45

capabilities work

7:46

in harmony to supercharge pipeline generation.

7:49

But before we get there, we want to unveil something entirely new.

7:54

I'd now like to introduce you to the most capable SDR you've ever hired.

7:59

The SDR that's guaranteed to be at the top of your leaderboard.

8:03

The SDR that knows everything about your company and your go-to market.

8:07

The SDR that has memorized your entire CRM database and the millions of

8:11

interactions you've

8:12

had with your prospects and customers.

8:14

And the SDR that doesn't sleep, doesn't eat, and works 24 by 7 to generate you

8:20

pipeline.

8:21

Ladies and gentlemen, please say hello to Piper, your new AI SDR.

8:27

You can unleash Piper on its mission to generate pipeline for your company.

8:31

It has all the skills of an SDR.

8:34

It can engage website visitors.

8:36

It can answer product questions with insane accuracy.

8:38

It can qualify leads and accounts.

8:40

It can gauge buying interest on the fly.

8:43

It can dynamically present marketing offers and content.

8:46

It can generate real-time conversations with VIP buyers, and it can book

8:49

qualified meetings

8:50

for your account executives.

8:52

All 24 by 7 around the clock.

8:55

Piper is on a mission to generate pipeline for your company all the time.

9:00

And you can hire Piper, your new AI SDR, starting today.

9:05

As you're going to see in the demo, Piper will work seamlessly with your

9:08

existing SDR

9:09

team.

9:10

And it will allow you to scale so you can grow your pipeline without growing

9:14

your payroll.

9:15

And now we're going to show you Piper in action.

9:18

So what are we waiting for?

9:20

Let's get to the demo.

9:21

I'd like to welcome Sarah and Mora to show you Piper, the AI SDR, and the

9:25

entire qualified

9:26

pipeline AI solution in action.

9:29

Mora, Sarah, over to you.

9:32

Thanks, Craig.

9:33

So we're going to show you some super exciting stuff in today's demo.

9:36

First, we'll look at the back end of the qualified application and show you

9:40

everything

9:40

that makes this AI SDR Piper so intelligent.

9:45

Then we'll show you how Piper can proactively engage top-of-unnel visitors,

9:48

serve the marketing

9:49

offers, and hand them off to a sales rep.

9:52

Next up, we'll show you how Piper can trigger workflows in other apps and take

9:56

action on

9:56

AI intent data.

9:58

And then we'll show you Piper proactively engaging a target buyer and getting

10:02

them into

10:03

their pipeline.

10:04

Last but not least, we'll wrap it up with analytics.

10:07

To show you how Piper is moving the business forward.

10:10

So let's dive in.

10:11

Okay, so qualified as designed to engage in convert valuable website visitors

10:15

into

10:15

pipeline.

10:16

And today we're going to show you how you can set Piper loose on your website

10:20

to generate

10:20

pipeline 24/7 around the clock.

10:24

But before I show you Piper in action, let's take a step back.

10:28

Let's look at how you onboard Piper and teach it all about your visitors and

10:31

your business.

10:32

Well, to begin, here's what Piper sees.

10:36

Piper has a bird's eye view of every single person who's on your website at

10:39

this exact

10:40

moment.

10:41

And Piper has a clear picture of who these visitors are.

10:45

You can see visitors by segment so it can cruise through and know which buckets

10:48

they

10:48

fall into.

10:49

For instance, it can see there are some visitors on the site right now who work

10:52

at a target

10:53

account.

10:54

And there are some visitors that are showing high in 10 and even visitors who

10:57

have arrived

10:57

by clicking through a paid ad and so on.

11:01

But not only can Piper see visitors at this 30,000 foot view, Piper also has an

11:06

insane

11:06

amount of knowledge on each unique visitor.

11:09

So let's take a look.

11:10

Though we need to one visitor, it can see a ton of information about this

11:14

person.

11:14

On the left, it's the visitor 360.

11:17

Now this is jam-packed with data about this individual and their account pulled

11:21

in from

11:22

all of your different go-to-market systems like your Salesforce CRM and your AB

11:26

M platform.

11:27

Then in the middle, Piper can see exactly what this visitor is doing at this

11:31

very moment.

11:32

It sees every click, every scroll, and every mouse movement.

11:37

And right below that, it can see all of this visitor's browsing history,

11:40

including what

11:41

drove them to the site.

11:43

Talk about 2020 vision.

11:45

This level of insight is absolutely insane and Piper can see it all.

11:50

This information gives Piper all of the context it needs to have really

11:54

personalized interactions.

11:55

Now that we know what Piper can see about your visitors, let's explore how we

11:59

've coached

11:59

Piper to talk and act.

12:02

So we'll head over to our AI studio.

12:04

You know how you onboard new sales reps and send them through bootcamp?

12:07

Well, we do the exact same for Piper.

12:11

Here we've added all of our relevant marketing content, our most valuable web

12:14

pages, plus

12:15

snippets of our most important messaging in FAQs.

12:19

Piper's constantly reading this information to stay up to date with the latest

12:23

and greatest.

12:25

There's also a testing ground here, so we can see how Piper would answer

12:28

questions, review

12:29

its historical responses, and you can provide feedback on how it's doing.

12:34

This whole onboarding mechanism is what helps Piper be knowledgeable about your

12:38

business

12:38

and on message in every single response.

12:42

As marketers, this gives you a ton of confidence that your buyers are having a

12:45

positive experience

12:47

and Piper's out there representing your brand really well, which is super

12:51

important.

12:51

But in order for Piper to be effective, it needs so much more than good

12:55

messaging.

12:56

Piper needs goals.

12:57

It needs to have clear objectives and know how to handle different visitors.

13:01

So here's where we set that up.

13:03

You can see here that we've built a goal for top of funnel visitors to share an

13:07

offer

13:07

and then route to a rep when the time is right.

13:11

But for high-end 10 buyers at target accounts, get a meeting on the book.

13:15

These goals are really the driving force behind Piper's behavior.

13:19

Okay, so now we've looked at what Piper sees about your visitors and how we've

13:22

trained

13:22

it for greatness, but there's one more thing.

13:25

Piper has to work in concert with how your business operates.

13:29

So first up, let's look at routing.

13:32

Because we're so deeply connected to Salesforce, Piper knows which sales reps

13:35

are attached

13:36

to any lead, contact, or account.

13:39

And when it's time to route conversations or book meetings, Piper knows in

13:42

milliseconds

13:43

who to hand off to.

13:45

This level of sophistication ensures that Piper is working with your business

13:49

operations

13:50

and not against them.

13:52

The last thing you need is an AISDR routing conversations to the wrong reps or

13:55

booking

13:56

meetings with the wrong AEs.

13:58

Not here, not with Piper.

13:59

Okay, so let's go one step further and look at workflow automation.

14:04

This is where you can tell the app where to send information and track

14:06

different events

14:07

so that your team and Piper can take action.

14:10

Okay, so let's recap what we just saw.

14:12

We showed you everything Piper sees about your website visitors.

14:16

Plus, we showed you what Piper knows about messaging and goals.

14:20

And last but not least, we talked about how Piper can pull data from and push

14:24

data to

14:25

other systems to work in concert with your marketing operations.

14:28

Okay, so Piper is ramped up and ready to go.

14:32

C.L. Piper can nurture top-of-the-thunnel visitors and serve as co-pilot with a

14:36

human

14:36

SDR.

14:38

So here we are on the website.

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Molly, a senior manager of finance, is visiting the site for the first time.

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In the background, a ton of stuff is happening.

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Piper is immediately identifying Molly and knows that she falls into their

14:50

target account

14:50

segment.

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That means this is a visitor Piper wants to engage with.

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So it greets Molly with a friendly message, welcoming her to the site.

14:59

And because Piper is observing all of Molly's engagements with the website, we

15:02

call this

15:03

digital body language, it knows Molly is browsing around and looking to learn

15:06

more about travel

15:07

cards.

15:08

And check this out.

15:09

Piper sends her a nudge at exactly the right moment.

15:12

And not just any nudge, it's not just "Hey Molly, are you there?"

15:16

But a relevant message that is referencing the exact page that she's on.

15:20

So of course Molly bites.

15:22

And she's looking for more resources.

15:24

Now, Piper is putting that training to work.

15:27

Remember earlier how we onboarded Piper and taught it our entire sales playbook

15:30

Well, in the background, it's running through all of that content and serving

15:33

up the most

15:34

relevant pieces.

15:36

If I'm a marketer watching this conversation, I'd be proud with how Piper is

15:39

responding.

15:40

Perfectly on message.

15:42

And remember those goals we outlined for top-of-the-funnel visitors like Molly?

15:46

We had told Piper to serve top-of-the-funnel visitors offers to move them down

15:49

the funnel.

15:50

And check this out.

15:51

The AI just analyzed all the offers that they have in market, from webinars to

15:55

free trials,

15:56

and serves Molly the perfect offer.

15:59

It's doing its job and achieving its goals.

16:02

Piper is moving Molly down the funnel and giving her more familiar with their

16:06

brand.

16:07

But we set one other goal for top-of-the-funnel visitors.

16:09

Goal number one was serve up relevant content.

16:12

Check.

16:13

Goal number two, handoff to a rep for live chat.

16:15

So watch this.

16:17

Piper knows Molly is ready for a live conversation.

16:20

And not a conversation with just anyone.

16:22

She's got to talk to the right rep.

16:24

So how does it know who to route Molly to?

16:27

Piper is reading Salesforce and identifying the rep on her account.

16:30

It's Lauren.

16:31

And just like that, Piper achieves goal number two.

16:34

It's successfully handed this top-of-the-funnel visitor off or a live chat.

16:38

So now, let's look back into qualified application.

16:41

This is what Lauren, the human sales rep, sees from her point of view.

16:45

Molly has been routed to her for a live conversation, and Lauren is ready to

16:49

jump in.

16:49

But is Lauren on her own?

16:51

Absolutely not.

16:52

Piper is by her side writing shotgun.

16:55

Clicking into the visitor, Lauren too can reference all of that valuable

16:58

visitor 360 information

17:00

and see all of that rich data from their go-to-market systems.

17:04

And of course, Lauren can see the live view.

17:07

And she can see the exact conversation Molly had with Piper.

17:11

Lauren has all of the context she needs and she's ready to jump in.

17:14

So Lauren says hello to Molly.

17:16

And right off the bat, Piper is an incredible co-pilot.

17:20

Lauren can look to Piper to suggest responses.

17:22

And Piper tabs into its training, serving up answers and helping Lauren be

17:26

perfectly

17:26

on message without having to waste valuable time sifting through resources.

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Lauren can even lean on Piper to expand short bullets into elegant responses,

17:36

helping Lauren

17:36

be quick in her responses.

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But that's not all.

17:40

Piper can even guide Lauren to be on tone, tuning her responses to strike the

17:44

perfect,

17:44

friendly, and professional cord.

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Lauren's got Piper writing co-pilot, it's every SDR's new best friend.

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Now when the moment is right, Lauren wants to offer that white glove experience

17:56

Lauren can even upgrade to a live video call.

17:59

This is how you can add a human touch for your VIP visitors.

18:02

Okay, so let's recap what we just saw.

18:05

Piper identified this visitor Molly and monitored her browsing behavior so that

18:09

it can engage

18:09

her with a contextual message at the exact right time.

18:12

Then, Piper intelligently answered Molly's questions, and it achieved its goals

18:18

Piper knew it was on a mission to serve Molly relevant offers and hand her off

18:22

to a sales

18:22

rep when the time is right.

18:24

And it did just that.

18:26

But that's not all.

18:27

Piper knew who to route Molly to, the sales rep on her account, and then served

18:31

as Lauren

18:32

the human SDR's co-pilot, helping her have fast, efficient conversations.

18:37

Piper is doing a ton of heavy lifting to engage and nurture this account, plus

18:41

working beautifully

18:42

with the sales rep.

18:43

Talk about a dream team.

18:45

But of course, that's not all.

18:46

We're just getting started.

18:48

Okay, so now it's time to talk about how Piper can trigger workflows and take

18:53

action

18:53

on your data.

18:54

Okay, so now that Molly is then bopping around the side and interacting with

18:57

Piper and its

18:58

team, this account Autodesk, it's totally heating up.

19:02

Here we are in AI Signals, where we can see which accounts are showing buying

19:05

intent and

19:06

who to take action with.

19:07

This is super valuable information that can really guide your outbound team.

19:12

And remember those workflow automations we referenced earlier?

19:15

Thanks to that automation, Qualified can push this AI intent data into any

19:20

system, including

19:21

sales engagement platforms like GONG, Clary, Salesoft, or Outreach.

19:25

So now the reps in the Autodesk account have a task to start swarming this

19:30

account.

19:31

That interaction Piper had with Molly has now fueled a full-on account-based

19:36

motion.

19:36

So the sales team starts sequencing this account and check this out.

19:41

Let's see how Piper can help convert this account into Pipeline.

19:44

The number one buyer on this account, the CFO Mark, just click through an email

19:48

and land

19:49

it on the site.

19:50

So of course, Qualified instantly identifies this visitor, so it's time to roll

19:53

out the

19:54

red carpet.

19:55

First up, you'll see that Mark receives a hyper-personalized marketing offer,

19:59

inviting

19:59

him to an exclusive CFO wine tasting series.

20:03

Qualified is doing so much more than what's happening in the right-hand corner.

20:07

It's completely transforming the website and optimizing it for conversion.

20:11

And it's serving up relevant offers just for Mark to capture his attention and

20:15

improve

20:15

his likelihood of engaging.

20:17

But that's not all.

20:18

Qualified completely transforms calls to actions across the site.

20:22

Check this out.

20:23

The main CTA in the hero now says "book a demo."

20:26

For non-target accounts, it's a contact S button, but not for Mark, because he

20:30

's a high-intent

20:31

target buyer.

20:32

So Qualified gives him a direct path to meet with sales.

20:35

This button quickly surfaces the calendar of Mark's account team for him to

20:38

book a demo,

20:40

talk about quick, easy meeting scheduling.

20:42

This is a totally frictionless website experience for Mark.

20:46

But Mark doesn't buy it yet on the marketing offer or the meeting.

20:49

But this is where Piper shines and is ready to work.

20:53

As you know, Piper has all of the relevant information at its AI fingertips.

20:57

Mark is the number one buyer at their target account Autodesk.

21:00

His account is heating up and showing intent.

21:03

We've been outbounding with this account.

21:05

And Mark just clicked through an email.

21:07

Piper even knew the exact content of that email right down to which link Mark

21:12

clicked.

21:13

Zooming into the bottom right-hand corner, you can see that proactive

21:15

personalized greeting

21:16

from Piper.

21:18

And of course, it's watching Mark interact with the site.

21:21

So as he browses around the site, Piper gives him that friendly nudge at

21:25

exactly the right

21:26

moment with a super-contextual message.

21:29

Observing his digital body language, plus that coaching is helping Piper catch

21:32

Mark's

21:33

eye.

21:34

And look at this, Mark engages.

21:37

Mark has some questions about system integrations.

21:39

Oof.

21:40

This could be a big ask for a newly onboarded STR, but not for Piper.

21:45

Piper is so knowledgeable about all of your content, so it doesn't shy away

21:49

from hard

21:49

questions.

21:51

And there's no wait time for Mark either.

21:54

Piper has a fast, completely on message response.

21:57

But onboarding we did is totally paying off.

22:00

And remember, Piper is on a mission to accomplish its goals for high-intent

22:04

visitors at Target

22:05

Accounts to book a meeting.

22:08

Piper doesn't just answer the questions.

22:10

It's not just a Q&A chatbot.

22:11

It is so much more than that.

22:14

Piper keeps the conversation going.

22:16

Piper moves it along smoothly, and when the time is right, invites Mark to book

22:20

a meeting.

22:21

And you guessed it, not just a meeting with anyone, but a meeting with the

22:24

exact right

22:25

combination from the account team.

22:28

Piper is instantly referencing Salesforce and pulling in the AE and the SE on

22:32

this account

22:32

and cross-referencing their calendar availability.

22:35

And boom, check this out.

22:38

Mark books a meeting for a demo and is ready to rock.

22:40

Okay, that was a lot, so let's recap that sequence.

22:44

Qualified completely transformed the website experience for Mark with

22:47

personalized offers

22:47

and buttons.

22:49

Then Piper instantly identified this visitor and knew he worked for a Target

22:53

account.

22:54

Piper read the whole email that Mark was sent and knew what Link Mark clicked

22:58

on.

22:58

Piper watched his browsing behavior and engaged at the perfect moment with a

23:02

contextual message.

23:04

Piper answered questions intelligently and kept the conversation going.

23:08

But most importantly, Piper booked a sales meeting with the exact right folks

23:13

on the

23:13

account team.

23:14

Piper just generated Pipeline.

23:16

It's totally incredible.

23:18

Awesome.

23:19

Okay, so last but not least, let's talk about business impact.

23:23

Piper is doing a ton of work.

23:25

It's having conversations, it's capturing leads and it's booking meetings, and

23:29

it's

23:29

doing all of this 24/7.

23:32

And you can see the impact.

23:33

You can see how Piper in concert with your SDRs is maximizing Pipeline from the

23:37

website

23:38

without adding any headcount.

23:41

This is Qualified Pipeline AI in action.

23:43

It's using AI and automation to maximize Pipeline.

23:47

This is the future of Pipeline Generation.

23:49

Back to you, Craig.

23:50

More and Sarah, thank you.

23:52

Wow, that was an incredible demo.

23:54

We just saw the future and we just saw Pipeline AI in action.

23:58

And who was working overtime to generate Pipeline?

24:01

It was Piper, the AI SDR, who was making it all happen.

24:05

Piper works in concert with your existing team and helps you scale your PipeGen

24:09

program

24:09

and hit your targets without needing to hire more people.

24:12

This new technology is absolutely mind-blowing and it's clearly the future of

24:17

PipeGen for

24:17

marketing teams.

24:18

I'd like to reiterate that the entire Pipeline AI solution that we're showing

24:22

you today

24:22

is generally available this quarter and you can hire Piper, your AI SDR,

24:27

starting today.

24:28

Now, how have we gotten here?

24:30

Well, over the past six months, we've been working with hundreds of customers

24:34

who have

24:34

been using Qualified Pipeline AI in all this new technology.

24:38

They're reporting five times the amount of engagement from their target buyers,

24:42

double

24:42

the Pipeline source by their marketing team, and all of this with 50% less

24:46

effort from

24:47

their SDR teams.

24:48

That is insane.

24:49

So, let's hear how it's going from the pioneers who are making it happen.

24:53

Dan, over to you.

24:55

Thanks, Craig.

24:56

I'd like to welcome Joe Leverson, Marketing Leader at GAMA, the world's number

24:59

one communications

25:00

platform and an incredible Qualified customer.

25:03

Thanks for joining us today, Joe.

25:05

Hey, Dan.

25:06

It's great to be really excited to take part and thanks for having me.

25:10

Of course.

25:11

Now, Joe, you've always been on the forefront of innovation and your team has

25:14

fully embraced

25:14

using an AI SDR to generate Pipeline.

25:17

How's it going?

25:19

It's going really well, phenomenally well.

25:22

We launched them with Qualified AI, SDI in February, and from then it's really

25:27

helped

25:28

us to scale our efforts, generate that Pipeline and make a great impact on the

25:32

organization.

25:33

So, yeah, it's going great.

25:35

Now, what value does this AI SDR bring to you?

25:39

Well, lots, lots, lots.

25:42

It helps us to, like I said, scale what we do.

25:45

I mean, we've always taken conversion rate optimization seriously, and it's

25:49

something

25:50

with Qualified AI, SDR, we can take that personalization to the next level.

25:55

It helps our reps do more.

25:58

We know that we've got an SDR that can have really complex conversations about

26:04

multiple

26:04

product sets all the time.

26:06

It can handle complex conversations, questions from IT directors, CISOs, all

26:12

that sort of

26:13

buying suite, Atty's, and a really sort of scaled way.

26:20

It's phenomenal.

26:21

Yeah, and of course, I'm sure it brings you the most important value, which is

26:25

more pipeline.

26:25

Right?

26:26

Yeah, yeah.

26:27

Nonstop, I'm one of those nerds that when I'm building experiences, I set

26:33

myself up as

26:34

a reminder and a notification when something good happens, and my inbox is

26:39

glowing up.

26:40

So I get notifications that we put readings in in the morning, in the evening,

26:45

on a Saturday,

26:46

on a Sunday morning, and my inbox is piling up with all of these.

26:50

So yeah, it helps us to read our most engaged, high priority businesses that we

26:55

want to target,

26:57

and it's there working them and jumping in with the right sort of messaging at

27:01

the right

27:01

time, and handling those complex conversations, like I said, Atty's, and really

27:08

convincing

27:09

and compelling, like, I love hearing that.

27:11

Now, Joe, you've been a longtime user of marketing automation, and you've had a

27:16

huge

27:16

team of human SDRs.

27:18

Now fast forward to today, you move forward.

27:21

You're using now qualified pipeline AI, and you just hired your first AI SDR,

27:27

and now

27:27

I hear 85% of your leads are coming through qualified.

27:30

That is insane.

27:31

Can you tell me more?

27:33

Yeah, yeah, yeah.

27:34

It is a crazy statistic.

27:37

But, you know, we've put a lot of effort into our website, something we're

27:40

really proud

27:40

of, a lot of search engine optimization activity, eight search, and we're

27:45

driving a lot of

27:46

interested traffic there.

27:48

And you're right, been a customer for quite a while.

27:51

At one point during COVID, we had roughly about 20, 25 reps on site working

27:55

with platform.

27:56

Now we're down to a handful of really talented guys on that.

28:01

And qualified A SDR enables us to really get the most out of qualified, out of

28:07

our investment

28:08

in all the demand generation activity we're doing.

28:10

Because like I said, it's someone who can somewhat a qualified A SDR that is

28:16

always working

28:17

the site and always working the top priority visitors for us.

28:20

So night and day, a journey away from your form based convert here, please,

28:27

hear back

28:27

from whenever we can get you to live instant Q&A with, you know, a really well

28:34

developed

28:35

bit of software that's helping us to convert.

28:38

Thanks, Joe.

28:39

That was awesome.

28:40

Now we have another incredible marketing leader with us today, Scott Holden,

28:43

the chief marketing

28:44

officer at Brex.

28:45

Welcome, Scott.

28:48

Thanks for having me, Dan.

28:49

Excited to be here.

28:50

Well, Scott, what's it like being a CMO right now?

28:53

Well, I think time is as challenging as ever to be a CMO right now.

28:58

We're being asked to do more or less just like every function across companies.

29:03

And we're under a lot of pressure to own more of the customer journey than ever

29:07

And while we're taking on more and more, those pipeline targets aren't getting

29:11

any

29:11

smaller.

29:12

So tons of pressures on marketer these days to try and figure out ways to be

29:16

more effective.

29:17

If I had a nickel for every time I heard two more with less, I'd be not here.

29:22

But hey, as a CMO, how are you thinking about AI?

29:25

I mean, I don't know if there's a topic that I'm going to be thinking about

29:30

anymore than

29:31

AI.

29:32

It's on everybody's brain right now.

29:33

The potential for AI is just enormous.

29:36

Obviously, we all see the opportunity to automate more things, be more clever

29:40

about how we stitch

29:41

customer data together, use AI to do all kinds of things.

29:45

And so my view, if you're a CMO today and you're not thinking about AI,

29:49

something is

29:50

very, very wrong.

29:51

Well, you saw today that we launched Piper, the AISCR.

29:55

What are your thoughts on that?

29:58

I'm super excited about it.

29:59

I've been a qualified customer in the past, and I've gotten to know the

30:03

technology over

30:04

the years.

30:05

And what I love about qualified is that you all are just staying on top of the

30:09

trends.

30:09

And in particular, you're taking concepts like AI, which show so much promise.

30:14

But often I think a lot of us marketers are saying like, is it real?

30:17

How do we use it?

30:18

We're making it real, tangible, and helping us scale, helping our marketing

30:23

teams be around

30:25

24/7.

30:26

I love that we've got all this traffic on our website.

30:29

People want to have conversations.

30:30

You empower that.

30:32

You not only make it easy for all of our employees to have conversations, but

30:36

now with this new

30:38

AI powered Piper, we're going to be available 24/7 in Piper's.

30:42

From what I've seen, pretty darn smart.

30:45

Well, I mean, it's awesome to hear that you just became another qualified

30:49

customer last

30:50

month.

30:51

Why did you invest in qualified pipeline AI?

30:53

Well, I'm a repeat customer.

30:56

So I've been a fan for years, and I recently joined Brex about seven months ago

31:02

And as soon as I got here, we didn't have any technology like qualified.

31:06

And so my first thought was, we got to get you guys back engaged.

31:10

And the thing I love about you is that you keep innovating.

31:12

You're doing with the platform, especially around AI.

31:16

I think you guys have just been super smart about it.

31:19

And I love the pace of innovation.

31:21

So I'm seeing things like Piper come out on a regular cadence from you all.

31:26

You're ahead of the curve and you're making it practical and real.

31:28

So I'm thrilled to be a partner with you.

31:31

You all listen to the feedback that I have and give and you're moving fast.

31:35

Exactly what we look for.

31:36

Well, I mean, thanks again.

31:38

I always love getting your perspective sky.

31:39

And when we look back a few years from now, I think AI will be the largest sea

31:43

change

31:43

we've seen in decades.

31:44

Thanks again.

31:45

Back to you, Craig.

31:47

Thanks, Dan.

31:47

It is so incredible to hear how our customers are already out there using

31:51

pipeline AI

31:52

to turbocharge pipeline generation.

31:55

Today, we saw a ton of innovation with qualified pipeline AI and Piper, your

31:59

new AISTR.

32:01

As we discussed, the qualified pipeline AI solution that we showcase today is

32:06

generally

32:06

available this quarter and you can hire Piper starting today.

32:11

Thanks so much for tuning in and we'll see you in our next product launch.

32:14

Have a great day.

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