Qualified AI Offers

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Hi, everyone.

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I'm Maura CMO qualified.

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Today, I am so excited to unveil our latest innovation,

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qualified AI offers.

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At Qualified, our mission has always been simple.

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We want to answer one big question.

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What does generating pipeline look like when automation is

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running and AI is doing all of the work?

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So last month, we unveiled something brand new designed

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to answer this question with Piper, the AISDR.

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Piper is an AI worker that helps companies engage

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and convert inbound pipeline 24/7 around the clock.

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And Piper is ready to be hired and go to work for your company

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today.

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And now we're unveiling our next major innovation that brings

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even more automation and AI to the inbound pipeline

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generation motion.

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AI offers.

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Built to help companies surface relevant offers

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and capture more leads automatically,

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AI offers provides yet another channel to bolster your inbound

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pipeline generation motion.

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So I'd like to hand it over to Sarah to tell you more.

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So marketing teams spend a ton of time and money crafting

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offers, like events, free trials, content, or webinars,

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all designed to capture leads and get folks into the funnel.

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The problem?

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They're often buried deep on a website

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and hidden behind lengthy forms.

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As a result, these offers don't get the visibility

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or the leads that they could.

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Now with AI offers, you can automatically surface

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the right offer to the right visitor at the right time.

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Piper, the AI SDR, can serve relevant offers

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to each unique visitor.

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Plus, you can feature relevant offers all across your site.

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AI offers gives marketers more control

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over how content is distributed across the site

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and makes it even easier for website visitors to engage,

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providing a frictionless buyer experience.

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But most importantly, AI offers gives us marketers

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those leads that inbound goal that we love so much.

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We've been using AI offers across qualify.com

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and it has been an absolute game changer for our team.

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Our top tier content is getting seen by the right buyers

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and we're seeing big results.

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So what are we waiting for?

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I'd like to throw it over to Crystal

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to show you AI offers in action.

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With AI offers, you can personalize these valuable

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marketing offers and turn them into an immediate conversion

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for me.

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Here's how it works.

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When a visitor arrives on the site,

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qualified immediately identifies who they are

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and knows everything about them,

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including their account name, buying stage, buyer,

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tent, and segment.

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Then qualified will serve a targeted offer

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that's best suited for each buyer

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based on your unique audience segments.

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Here you can see a targeted offer served by Piper, the AI SDR.

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Piper looks tirelessly to achieve her goals

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and convert invaluable website visitors into pipeline.

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So she presents the most relevant offer to your buyer

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that automatically adds them to a nurture sequence.

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This is happening with a zero human involvement, 24/7.

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But AI offers us flexible and gives marketers complete control

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over how content is surfaced across the website beyond Piper.

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You may choose to promote an ebook to a buyer

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who is just becoming familiar with your brand

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using a banner at the top of your website or a footer.

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Or you may want to invite accounts that are already

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in your pipeline to an exclusive virtual event

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to accelerate the deal using a pop-up on your landing page

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or on the side.

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Or you may showcase a free product trial for a high intent buyer

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to pick their interest and hook them into a demo

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using an embedded website offer.

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You can also use offers to gate content

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or trigger an offer on exit intent.

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The choice is yours.

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This is incredibly powerful

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as relevant marketing offers instantly boost engagement

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and turbo-charge lead volume.

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But even more exciting is embedded lead capture.

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Within the offer is a single field form,

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which means you can easily collect leads with just one click.

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Leads are then auto enriched with valuable data

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and pushed into your respective platforms for further action.

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This is how you streamline lead capture

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and make your marketing offers work harder for you.

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What's more, AI offers is super simple to configure.

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To start, select your unique audience segments

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to determine which visitors receive which offers.

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This bypasses that one size fits all approach

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and takes each visitor on a tailored buying journey.

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Then use point and click to quickly

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and easily build your offers.

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You can choose the style, draft your copy,

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and modify the design.

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You can also preview the offer

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on a chosen landing page before activating.

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This means you can say goodbye to web dev tickets.

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And of course, you want to know how your offers are performing.

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With offers analytics, you can see impressions,

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click-throughs, and conversions

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to help inform your optimization strategy.

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Plus, you can push this data into Salesforce

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or Source of Truth to clearly see which offers

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are generating the most leads and pipeline.

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Maura, over to you.

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Thank you so much, Crystal.

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AI offers is key to automating inbound pipe gen

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and giving marketers that lead gold we need

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to fill our pipeline funnel.

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This is a key answer to the question,

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what does generating pipeline look like

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when automation is running and AI is doing all of the work?

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Like Sarah mentioned, AI offers is generally available today

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to qualified customers.

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Thanks so much for joining us, and we'll see you next time.

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