Wow Your Buyers with Vidyard AI
Tyler Lessard, VP of Marketing at Vidyard, shows us how Vidyard's AI-powered products help reps wow their buyers. We kick things off with the Generative AI Script Generator that helps reps save precious time when recording video messages.
[MUSIC]
Hello everyone and welcome to Go to Market AI,
the future of your Go to Market tech stack.
I'm your host Sarah McConnell.
These days, it seems like every company has AI,
but on this show, we want to go a level deeper,
so you can see firsthand how businesses are
actually applying AI to solve your business challenges.
We're going deep into the use cases and showing you
live demos of the latest and greatest in AI technology.
Today, I'm really excited to be joined by Tyler Lissard,
VP of Marketing at Midyard.
Tyler, welcome to the show.
>> Thank you so much, Sarah.
It's an absolute pleasure to be here.
Big fan of the show, big fan of qualified,
so really, really excited to be here.
>> Great. Thank you so much, Tyler.
To get us kicked off, I'd love to hear a little bit about who is
Midyard, what are you guys doing and who do you help?
>> Well, Midyard has been through a very exciting evolution
over the last few years actually.
What most people will know us for is we have been a video
technology company for many years,
coming up on 12 years now as a business,
focused on two different audience.
We help marketing teams with a full stack video hosting,
management, distribution, and analytics platform
to help them leverage video content,
really as a demand generation tool,
being able to ensure that as people are watching their videos,
they can track and understand and know who's watching what,
how long are they engaging, and using those insights
to qualify their potential leads.
On the other side, we have video messaging tools
for sales teams that enable sales reps
to easily record and send personalized videos,
as well as screen recordings,
as a better way to connect with potential prospects,
to educate their potential buyers,
and to ultimately walk them through the buying journey.
And we recently launched a new product called Bigyard Rooms,
which is a digital sales room solution
that allows reps to create a centralized space
for their prospects, where they can share
all the related information about their deals,
including all those great video assets,
but as well, documents, PDFs, and so on,
in a single place where they can then collaborate
through their deal site.
So really, really exciting to see the sort of evolution,
and we got one more new product that we just launched,
but I'm gonna save that for our talk about AI,
as we continue on this mission to really help sales
and marketing teams modernize the way
that they engage with buyers,
and ultimately create the best possible experiences
for them from first touch to last renewal.
- That's amazing, and I'm so excited to see your demo,
because obviously, I know Vidyard really well,
I've been on the receiving end of many sales video
in Vidyard, and they're always so much more compelling,
so much easier to engage with,
and as a marketer, I obviously know Vidyard
from the marketing use case,
so I'm very excited to see some of your other use cases
that you just hinted at.
So I will use it as our segue to get into what everyone came
for today, which is a demo,
so we can see Vidyard AI in action.
- Amazing, all right, I am going to get my screen
ready to go here, so I'm actually gonna show you folks
a few different things that we've been working on here
at Vidyard, so very excited to walk you through
a few different use cases from across our video messaging
use case, as well as, again, into some of the new areas
that we are working on.
So I've brought up here our website,
that's not gonna be overly exciting for anybody,
but what I wanna show you here is the first AI powered
tech we launched, which is an AI powered video script
generator targeted at sales reps, who wanna use those
video messages that you were just talking about, Sarah.
But in many cases, struggle with what to say
in these videos, it tends to be, you know,
one of the top challenges we hear from reps
is this sounds great, the idea of recording
and sending a custom video, getting that out there
in front of my prospect, letting them get to see me,
hear me, know me is great, but I haven't been doing this
before, this is entirely new, I honestly don't know
what to say in my video.
So the first thing that we launched, again,
very, very simple concept, but quite powerful,
is this notion of an AI powered script generator.
So here in Vidyard, I can, or in my browser,
I can click on my little Vidyard button right at the top,
nice little Chrome extension, so that no matter where I am,
I can quickly record a video for a prospect.
That's really cool. - Yeah.
- No convenient.
- You know what, Sarah has the market in the room,
I'm allowed to say it's so easy, even sales reps can use it.
- And then I say that tongue in cheek, folks,
but that's the goal, is that everything we do is like,
so simple for an individual rep, they can do it within
their existing workflows, yeah, nice and easy.
So as I click on my little Vidyard button here,
I can record either my camera, my screen,
or my screen plus cam, which I have right now,
and you'll actually see here, we also have things
like speaker notes.
So as I click on the speaker notes,
are you able to see my little speaker note window,
probably not, so I'm gonna switch over to that one
and make sure that you can see the speaker notes window
that came up here, 'cause it did pop up in another screen.
So let me make sure we've got that.
So the speaker notes window here is somewhere where I could
have pre-populated bullet points or a script,
I can turn it on as a teleprompter,
but we also have this little AI script generator built in.
So here I can write whatever prompt I want
to generate a script for my video,
and it will show up here in my script,
and I could actually then turn it on to play
as a teleprompter.
So I actually did prepared, well, it's like,
it's this really simple thing, and like for us,
we're like, ah, whatever, this is so easy,
but you're like for the average sales rep,
and what I was trying to do this is actually really neat,
and they don't have to go like over to another tab
to like open up chat GPT or something else,
and of course this is also optimized.
- Having the teleprompter is such a cool concept,
to your point of keeping, not having to go
into multiple places and being able to just see this
right in front of them.
If you do these all the time, I feel like it is so easy
to run out of creative ideas.
So this is, I feel like we've been hearing a lot
about building AI into your products
based on the use cases of your end user,
to your point of like, this is perfect for sales reps,
and it's really simple, which is great.
- Yeah, no, it's really interesting to see
how actively it's been used as well,
like we get to see all the data,
like, and we're always like celebrating over here,
we're like, oh, another like 30 scripts
who generated today, people are getting value from it.
But let's see it in action here.
So I actually had just pre-written a prompt
that I might use here for sake of keeping this nice and quick.
So what I wrote here, so Sarah,
I might want to prospect your chief revenue officer
at qualified, they said.
We sell it to sales teams.
So the prompt that I wrote here was write a 45 second
sales script for Robert, the chief revenue officer
at qualified, mentioned that I love the GTMAI show
that his company's been producing,
Ask of his team has been struggling to book new meetings,
and ask if they've ever tried using video messages,
a little bit more there just to make sure I get right through.
And of course you can customize this much you want.
So I got to click generate here and let's see,
this is like drum roll folks, this is live, real deal,
like network gods be with me.
Okay, here's what I came up with.
This is all live, nothing smoke and mirrors.
Here's my script that I came up with.
Hey, Robert, hope you're doing well.
I wanted to reach out because I've been following qualified
for a while now and I absolutely love the GTMAI show
that your company's been producing.
But a great resource for me in the sales world.
I was wondering if your team is currently facing
any challenges when it comes to booking new meetings
throughout bound prospecting.
I know how tough it can be to break through the noise
and get those valuable conversations started.
Love that line, nice job AI.
Yep.
One strategy that's been getting a lot of traction
is using video messages in your outreach.
Blah, blah, blah, blah, blah.
Let me know if you're interested
and I'll make sure I get some information over to you
right away.
Thanks so much, look forward to connecting soon.
Very cool.
What a big stir, is that an okay video script or what?
I also love that you could put in the time.
So say 45 seconds, 30 seconds.
So you're not writing something to get you just gonna be
this like I tend to be verbose when I write anything.
So it's always nice to have the mic and spit out time.
Can strain and say, hey, can you give this a 30 seconds?
'Cause if I write it, it's gonna be a minute and a half.
So I love that you can give it that kind of prompting
and make sure you've got something that's really concise
and to the point and this was thought on.
Yeah, it's pretty darn good.
And of course I can go in here,
I can make some little edits if I wanted to
and then have it ready and just have it then
playback in a teleprompter.
And it keeps your last gen, the last script prompt
you created.
So now if I wanna make another video
and I just wanna replace Robert with Sarah
and demand generation leader or whatever it is,
then I can just leverage that and make it really, really easy.
So cool.
Really simple thing, but to your point,
we found this to be really effective for sales reps
to simplify that process.
But to your point also to get a little bit more creative
and sometimes I use it for that where I'm like,
I feel like I'm saying the same thing over and over.
I'm gonna use it just to generate some new ideas.
I can even say, include a joke about
blah, blah, blah.
And of course these systems are actually frighteningly good
at coming up with dad jokes that I didn't believe in.
I was gonna say that that'd be so good at dad jokes,
just a whole repository of dad jokes.
Yeah, it's pretty good.
But you know the fun thing too,
because this is being powered by OpenAI on the backend.
Of course we do a lot of work to customize it
and leverage all sorts of things around it.
But you can do many of the same things
that you would be able to do in a native chat GPT interface.
If I wanted it to write me a sales script
in the tone of a famous person
or in the style of Shakespeare, it would of course do that.
So again, you can have some fun with it
and really use it as a way to both be a little bit more
creative and also just to stimulate some ideas
for both prospecting videos, which this is.
But there could be other things, right?
You could say, I wanna record, write me a summary,
write me a script that summarizes the data below
from a call I just had with a customer, right?
And you could put in some bullet points
and you could write a follow up, you know,
a script for a follow up video or those sorts of things.
So lots of different use cases.
Yep, that makes sense.
Awesome.
So what do you think folks, everybody out there,
like let me hear you, you're a plot.
Give me up on LinkedIn right now.
If you're watching me like,
"Dyron, that was cool."
Or like, I don't know, that was okay.
Let me know what you think.
Sarah, any other feedback on that one
or do you want me to hop into demo number two?
No, I thought that was really great.
I do love seeing very good AI use cases
built for your end users.
And I feel like that one was just so on the nose
for something that sales reps can use.
And again, I've received many video videos
from sales reps in my time as our VP of demand gen.
And I feel like giving them resources to continue
to make them different and creative and unique
and using AI to help them just be better
is always such an impactful use case.
I'm excited to see what you have behind door number two
for demo number two.
- All right, excellent, excellent.
Okay, let's do this folks.
Let's hop into door number two here.
I'm going to share my window.
This is a brand new product, hot off the press.
That's an entirely new area for Vidyard
called Vidyard Prospector.
Now, if you haven't heard about it,
it is a fully AI powered tool to help fully automate
many of the time consuming tasks related
to outbound prospecting.
So I like to say it's my little prospecting assistant
who just keeps running every night behind the scenes
trying to book me new meetings.
Well, I'm off doing all the other chores
that I should be focusing on in a given day.
Yep, so let me walk you through how this works
and you're going to be able to see real
outbound messages generated by it
that I think you're going to be pretty excited about.
Okay, so when you set up Vidyard Prospector
and all of you can do this, it's free to get going.
So feel free at the cross-sector.vidyard.com,
sign up and try it for yourself.
Now, the first thing when you sign up for it
is that it's going to ask you for your details
and I'm actually showing this because it's actually important
because the way Prospector works
is it doesn't just write personalized emails
for different prospects, it actually writes it
from you fully individualized.
So it takes information about you, your company,
information about your prospect and their company
and it writes automatically hyper-personalized emails
based on the combination of those.
So when I set my account, I have of course my name
and my title, my company, my company's website
because it will actually crawl your website
to figure out different sort of value points
and the opportunity for you to write a description
about your product or service, which again,
it's going to use as the primary input
to draft your message.
So in this case, I've written a description actually
about Vidyard Prospector itself
'cause I wanted to be out there pitching this product
specifically.
So I did a nice little, I won't read it to you,
but this is important where it helps make sure
that it understands what messaging you really want
to try to be anchoring on.
So that's your initial account setup.
Now secondly, what you're gonna do is set up
what's called your territory.
And this really are the filters on who you want Prospector
to go after 40.
So I can add location, specific industries,
company sizes, positions, roles and so on.
And this is what it's going to use to now find
best fit leads for you in the backend system.
Once that's set up, you're literally done, Sarah.
It's frightening how easy this is.
Like literally in like three minutes,
it's now gonna start generating and sending out emails
on your behalf.
And if you don't wanna do anything else, you don't have to.
You can literally set it and forget it
and it's just gonna go.
It's like frightening to like think about that.
Like, well, wait a minute here.
This is just gonna send emails out from me.
But yeah.
And like before I hop in and show you
what some of these emails look like,
I gotta ask for your quick reaction so far, Sarah.
- This one, I love the user interface here.
It's so easy.
I just love being able to come in here
and just quickly put in every sales rep knows
who they're going after.
Like we've really hammered into them.
Like here's our target market, here's our tan.
This is who you're talking to.
Quick question for you, Tyler.
When you said this just looking,
I'm assuming this is connected straight to your CRM
and just starts looking at anyone that matches
in your system to start email.
- Oh great question.
Okay, so today in the first web of the product,
so hot off the press, like I said,
this is built for individual users.
And so there is in fact the way I would spin that,
I say there's no need to connect it to your CRM
to connect it to anything else.
So what it's gonna use is it's going to use a data source
to find leads based on this information.
- Okay.
- And go out and then it connects to your work Google,
your Google work Gmail account.
If you use Outlook, that's coming very soon.
So today it works for Google workplace users.
Okay, now a couple of things I'll note
before I hop into the next part related to that.
Number one is yes, we are actively working
on that next phase of allowing it to plug into your system
and use leads that you want to source.
Also as part of the pro version of this,
you can upload your own lead.
So if I do have say I've got 100 leads here
that I want this to write and send emails to,
I can upload that list and have it work it
as opposed to the general leads
that it will find for you in the system.
And that's what this, yeah.
- I feel like that's really interesting
because obviously connected to your CRM
which is coming in your guys' roadmap is fantastic.
But as someone who spent a lot of time in our CRM data
at every company, we know that all CRM data
is not the cleanest, that it's hard to maintain
a really clean CRM database.
So being able to upload your own list as well,
I feel like it's so useful because then you're not
emailing people who are no longer at the company
or maybe you forgot to update something.
So I feel like it's a really cool feature.
Yes, it's nice to have the CRM integration
but even cooler to be able to upload your specific list
so you know whether wherever you pulled it from
however you're sourcing those leads, it's as up to date.
- That's true, you can get it, which is great.
- That's right.
And this first version, again, very clear.
This is meant for individual reps, founders
at small businesses, folks who want to sort of use this
as an augmentation to their existing process
and start generating these additional leads.
But I'm like so excited by the feedback we've gotten so far
that all that enterprise connectivity is coming.
- Yeah, my last feedback you said,
what I thought it's free so people can go try it.
So anyone who's listening, you can go start.
I love giving listeners a chance
to go test out a product first.
Like it's cool to see and that's what we're doing the show
so you can see the demo and understand the use cases
of being able to go get your hands and eat yourself
and test it out is very cool.
- Yeah, 100% that goes for our video messaging tool
with our script generator, our prospecting tool,
even our digital sales rooms I talked about,
we're of that same focus and everything we make available
free up to a certain point.
- Yep.
- And to be able to leverage and try it out.
So, - Love it.
- So this next part really quick here,
this is where then you set up your email preferences.
When do you want the emails to go out?
You know, which days of the week at what time?
And again, right now it will sort of send them in batch
once a day based on the leads it's generated.
And for free users you can generate and send emails
to up to 10 leads per day.
And with the pro version you can do up to 20 per day
and it just sort of is something you can keep using.
Very cool.
- Now let's get into the really exciting part
is the actual emails 'cause this is where people will be like,
sounds great Tyler but like,
I don't know if I can trust this thing.
So what it's doing every day is it is finding 10
to 20 new leads for you, crafting an email for each of them.
It's also sending follow up emails to others
that it's recently sent an email to
and it will send up to two follow up emails
to each lead agent.
So if I hop into my list of emails,
you can see all the ones, this is my live account
that are scheduled to be sent.
I can see a number of follow ups.
It indicates which ones are follow ups.
And below that you will see a number of new emails
that it's generated for new leads.
So I'm gonna hop into again, this is live data.
So this is like, actually I'm a little anxious right now.
I'm like, I hope these emails don't suck Sarah.
So let's check it out here.
Here's the first one to Hannah at Ezoic.
This is the email it's written entirely on its own.
Subject line, opportunity to streamline
your sales prospecting at Ezoic.
Could use case, hi Hannah.
It's not bad a little long.
I might, no, I might lay a little shorter.
And if I wanted to, I can edit it.
Yeah, so rest assured.
All right, let's take on the body here.
I'm gonna do the live read here 'cause it's always.
Perfect.
So hi Hannah.
Hope you're doing well in sunny San Diego.
At least she lives there.
In your role at Ezoic, I'm betting sales prospecting
is a constant task, but sometimes a challenging one.
It occurred to me that Vidyard Prospector
might be a real game changer for your team.
This AI powered sales assistant could hugely reduce
the time sync of personalized outbound prospecting.
It finds the right leads for your business
and craps hyper personalized messages
without any manual input.
Imagine all the extra time your team could spend
connecting with clients and closing deals
instead of trawling through lead generation tools.
The best part is that Vidyard Prospector does it all for you,
freeing up your team to do what they do best.
Sound interesting?
Perhaps we could set up a quick call to dive deeper
into how Vidyard can fit into your already successful
workflow at Ezoic.
You can sign up for free at vidyard.com/prospector
and try it for yourself.
I'd love to hear what you think.
Okay.
Pretty good.
You didn't have to be all that nervous, Tyler.
Turns out.
It's actually not.
Product either, right?
(laughing)
I'm like, there's some good stuff here.
I love it personalized with the sunny sand.
That's actually AI, amazing, right?
Like a no-sad-a-go.
It's sunny, sad-a-d-a-go.
All these little nuances that actually make this feel
like it was really not just personalized
but individualized for that person.
I've had lots generated where when I go in and look at it,
it says as a fellow VP of marketing,
da-da-da-da.
And so again, it does a lot of those things
to try to connect the two.
Yeah.
So there you go.
So this email is scheduled to go out tomorrow.
So Sarah, sorry, Hannah at Ezoic.
Get ready.
I was gonna hit your inbox tomorrow morning.
Okay.
So that's what it's generated.
You know what?
When I was stooping through here this one,
this one actually blew my mind.
I did like a quick look through here
just to see like did any stand-down.
This is one more I'll just show you folks.
So this one was generated as somebody at a company
named Agent IQ who actually does AI tools.
So here was the email that generated for this individual.
As the Chief Marketing Officer at Agent IQ,
you're at the front line of the mission
to balance quality and quantity in customer service.
That's a tall order, but I admire that.
You might already have the AI assisting your agents' responses,
but have you thought about how you get your leads
in the first place?
At Vigyard, we've created an AI sales assistant
which brackets just like yours helps you do less
of the heavy lifting, but in a different way.
Da-da-da-da, it goes on from there.
When I clicked and opened this one, I was like,
this is good.
Hey!
But I also like that. That's pretty cool.
It is cool.
And I love that we were showing these two separate,
is it proves that it's not just churning out
the exact same thing.
Like when you go into them,
they are vastly different emails with different messaging
because it's different people at different companies
that have different use cases that it is really changing.
Like even as you scroll down this list,
like the subject lines are different,
it's not just sending the same thing over and over,
which we've all been on the receiving end of a sequence
that we know like,
it's just going to everyone that is making it really unique
to each person.
And I feel like that's gonna be incredibly helpful to reps.
- It's the neat thing about AI, right?
That in this case to your point,
this isn't based on a template.
It's not like, here's a template
and it like shoves information is,
it's each email is genuinely individually written
for that individual from you,
using whatever information it has available
to hyper-personalize that message.
And as we all know, it's not perfect, right?
And I'm sure I can find emails in here
that you might go like,
like that one's a little cringy, I don't know.
But like for the most part,
I have to say I've been like incredibly, incredibly impressed.
Yes, I have gotten positive responses from people
and we've gotten conversations with folks from this.
And so again, it's like,
something that people can leverage as they wish
free to sign up and try it out.
And we're really excited about this.
And this is obviously the sort of the first rev
of where this is going,
but we absolutely see this very near future
where reps are able to leverage technology like this
to either replace some of the efforts they have today
for prospecting or to augment what they're already doing
and saying like, hey, this lets me scale more,
this lets me create more touch points.
And hopefully book a few more meetings
in a given week or month
that I can turn into one or two more opportunities
this quarter.
Yep.
And what's great here is that you can go in and edit these.
Like you showed that NF functionality,
so I think one of the things we've,
I've really started to notice thematically through the show
is that AI is really good at getting you a starting point too.
Like yes, most of these, as you've shown them,
like they're good to send as is,
but if you want to go in
and you want to do some editing,
it's hard to come up with something net new.
It's hard to think of something brand new
and unique every single time.
But if you get something here
that's giving you a starting point,
you're like, oh yeah, you know, you showed me Hannah,
she lives in San Diego.
Turns out I live in San Diego, maybe I can add something
like a little reference to like a local spot
or something to, to percent a little bit more,
but it's doing all of that leg work for you
to give you that starting point,
which is making their jobs so much easier.
So yeah, lots of ways you can use this
if you want to use it in a set it in a forgetted mode
and just let it do its thing
and you're confident in what's putting out there,
rock and roll.
Yep.
You want to plan to come in here once a day
and instead of spending, you know, two hours
writing a lot of personalized emails,
you spend 10 minutes editing
and customizing what was already written for you.
You can also regenerate if you want to just sort of
do a fresh start because you were like,
now that's kind of missed the mark.
I want to regenerate that one.
And again, you know, to the point earlier,
it will fully regenerate it.
It won't just like change one thing.
It will kind of start fresh
and give you another shot at it.
So again, really excited about this
and again, very practical in terms of how folks
can use this today.
So super excited for that one.
Yeah, this is awesome.
All right.
I think that's everything I need to show you with that.
It's like, again, intended to be super simple.
But Sarah, I'm going to do my Steve Jobs moment here
and I'm like, well, one more thing.
One more thing, Sarah.
One more.
Well, you know what?
I talked about, you know, video messages
and using that as part of your outbound prospecting.
So I showed you how you can use AI to write a script,
record and send a personal video message.
I also showed you this idea of automating
outbound emails to prospects.
Sarah, wouldn't it be nice
if we could just fuse those things together?
You know what, Tyler, it would be nice.
Like what was clearly missing
in those auto-generated emails?
Like wouldn't it be nice
if each of those had a little video message
as part of that?
Or, you know, and it was even me delivering something to them?
Well, Sarah, I'm going to play a short video here
before I go to thank you for the opportunity
to be on GTMAI here.
So let me share this quick video for you.
I'll let everybody have a chance to watch it as well.
So I'll just click play on this here.
And again, thank you so much for having me on the show.
Hey, Sarah, Tyler at Vidyard here.
I just wanted to say a very genuine thank you
for having me on the GTMAI show
to talk about our AI script generator
for our video messaging product
and our brand new AI powered automated prospecting assistant,
Vidyard Prospector.
Now imagine if we could fuse those two things together
to enable sales reps
to not only automate outbound email prospecting,
but to automate outbound prospecting
with personalized video messages.
I know the real Tyler would love that.
He could just sleep all day
and Vidyard could automatically send out personalized emails
with personalized videos for each prospect
to book him new meetings every week.
Well, that reality is not too far off.
In fact, this video was entirely generated by AI.
Tyler didn't even need to brush his hair.
Anyway, thanks again for having me on the show.
I can't wait to come back in a few months to show you
Vidyard's new generative video capabilities
to help reps connect with more buyers
in a massively scalable way.
See you then.
- Okay, so tell me more.
That was AI, Tyler.
That was the EU.
- That was Tyler 2.0.
You know, about an hour ago,
I typed a script.
I could have generated it with AI,
but I went into Vidyard and I said generate an AI video
and I put in a little script and said generate this for me
and that is what it spit out.
And I actually hadn't watched that all the way through
because I did it just before our recording here.
I thought I should make a nice video just for Sarah.
And so I was also in that anxiety moment of like,
"Oh, does it like, does my ear fall off halfway through
or something?"
But actually I was confident enough
because I've been using this behind the scenes
and we have a lot of beta customers who have been testing it out.
And what we found is people watching these videos
in almost all situations don't know
that it was generated by AI.
- I have to say, I didn't know it was generated by AI.
Obviously you did not hint when we prepped for this call,
what this was, but that was all a surprise,
which is great.
I love doing this in a real time on the show.
I didn't give it away until I said real Tyler.
And my first thought was,
"Oh, that's funny. It's like robot Tyler and regular Tyler."
And I was like, "Oh wait, that is actually AI talking
about real Tyler."
And also right before this call, you and I were joking,
like, you gotta get on this call,
we gotta get ready for recording.
And he even made the joke,
you don't have to, you have to even brush your hair.
You could just, I don't, you know, as a sales rep,
I wouldn't have to sit and get ready every single day.
I would just have an AI video that I look great all the time.
That is very cool.
And the first time I've seen anything like that on the show,
which is, I'm very excited.
- Awesome. Insert, mind-blown emojis here.
- Yes.
- For everybody.
It's super exciting.
It's, you know, it's tech that we've been working on.
And, you know, it's getting pretty close
to being ready for market.
And the ability for people to use that for one-off videos
or as part of that fully automated process
to say generate an email, generate a video, send it off.
And again, if that can increase my opportunity
to book more meetings or use it in other places
in the sales process, we have lots of ideas.
So really, really excited about it.
But that's it, folks.
That's my three demos here.
I know I went a little bit over time for the demo part,
but it was so excited. It was awesome.
- You know what? It was all really cool.
And we got to see a full AI video,
which like I said, is the first time I've seen that
on the show.
So I am okay with it going a little bit long
'cause you showed some fantastic stuff, Tyler.
With that being said, I would love to move into our
lightning round Q&A section if you're ready.
Let's go.
- Okay, so first question is,
how long have you been building AI into vid-yard?
- So we started earlier this year.
When the open AI craze happened,
we started with some really incremental things
like our script generator,
but then we quickly moved into these other areas
of generative AI.
So these are the results of, let's call it six to seven months
worth of work in AI.
So I'm like, I can't wait to be back here
and like a year and be like, what else has happened?
That is the amount that you showed in that demo
for only, I've been working on this for a year is amazing.
And I feel like it's wild.
Why we started this show is because things are just
growing so quickly and companies are adapting so fast
that it's incredible to bring people on the show
and see what they've done in a pretty relatively short
amount of time to start to make all of us on the go-to-market
side with our sales and marketing ops live so much easier.
So this is incredible that you guys have built all of this
huge shout out to your executive team and your product team
for building this so quickly.
Thank you.
And you kind of get to this already when you showed the demo,
but is what you showed today generally available now
for customers?
So the AI script generator and the automated email
prospecting tool, Vidyard Prospector,
those are both freely available today.
So you can sign up for those at Vidyard.com.
The generative video is currently under development,
but you can expect that to be coming to market very soon.
Very cool, which kind of leads me to the next question,
which is what is next on your AI roadmap?
Where are you guys taking Vidyard AI?
Oh my goodness, like where aren't we?
It's like it's really exciting.
There's a couple of different paths that we're on as you can
sort of clearly see from these demos.
One is continuing to find ways to use AI to unlock value
and opportunity in our core video messaging and video hosting.
So today things like the AI script generator,
the ability to generate a video are two really important things,
but there are lots of other opportunities to use AI
to help with editing those videos,
to optimizing them and all sorts of other things.
So there's a lot of work we have and a lot of opportunity
we have there to make it so that everybody can create videos
they're super proud of, super confident in whether they
record and edit or auto generate and edit.
So that'll be one stream for us.
And then the second is finding again these opportunities
to bring value to sales reps through sort of unlocking
this AI potential.
We'll continue to be of course developing and learning
as we go with our Vidyard Prospector solution
and enhancing where that product goes.
But as we look to how that connects back into the enterprise
and so many opportunities to use AI to understand
who should I be reaching out to at what time about what topic
and using it both as that sort of automated research tool
in addition to an outbound tool.
So lots of different things there.
We have a massive list like everybody on the whiteboard
of things we hope to do, but we're going to keep learning
as we see these products in Mark.
- That's amazing.
And Tyler, who are some of the current customers
that are benefiting from Vidyard?
- I mean, we have a really wonderful customer base.
We have of course lots of technology companies
who leverage Vidyard for both marketing and sales outreach,
lots of friendlies like our fine folks at Sales Loft
and Elrich and many other sort of sales tech companies.
We also have folks like Microsoft and Salesforce
and others, so we work with small and large enterprise.
But we also have a really big base in other markets
like financial services, healthcare, even real estate,
industries where folks are finding new ways
to connect with remote customers, with remote buyers,
but still be able to build that personal rapport
through things like video content
and also find new ways to really scale their outreach efforts
in a world where it feels really, really tough
to go out and book new meetings.
So it's been really exciting to see that really
diversification of the industries
that are embracing Vidyard and getting it.
It's companies big and small, which we're very...
- Very cool.
And last question, are there any other AI powered tools
in your GoToMarket tech stack
that you want to give a shout out to?
- So on the enterprise backend,
I mean, we've been using Gong for a number of years
and a huge fan of their platform.
And we leverage, you know, they've been, you know,
really one of the pioneers in using AI.
They were using AI, you know, well before it, you know,
came through Chat GPT this year.
Yep.
And so we leverage their tools for everything from, you know,
of course, summarizing call recordings
and providing recommended next steps to using AI
to help support our forecasting efforts.
And sort of overall sales execution.
So huge fan there and big shout out to the team at Gong
who's built a ton of value,
not just like a ton of cool features,
but a ton of value with AI.
Personally, I'll also give a shout out.
I do a lot of, you know, as a marketer,
I do a lot of content creation myself.
I love it. It's a passion of mine.
And so I'm using a number of tools I use Canva all the time
and like it's AI features to be able to do the...
Everything from just like removal of backgrounds
to, you know, generated images is unbelievable.
So I really encourage folks to lean into, you know,
the creator tools around AI as well.
We also use Jasper as a tool within our content team
for supporting our blog writing efforts,
PR writing efforts, and giving our team the ability
to really scale their writing through using generative AI.
That's awesome. Yeah.
We had Jasper on the show a couple of weeks ago
and got a chance to look at their demo.
Very cool. So good.
So I love that your team is using their platform.
Well, Tyler, thank you so much for joining us
on GoToMarket AI today.
It was great to have you.
You gave a fantastic demo.
So thank you so, so much.
I'm excited to see where you guys take fit your next.
Amazing. Thank you.
And thanks everybody for watching
and I appreciate the opportunity.
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